Florida Podfest 2015 Day 1 Speaker Notes

Jared Easley (Keynote Speaker – The Podcast Movement)

Vanilla Ice Rap – epic
What Podcasters can learn from Ice Ice Baby
- Stop, Collaborate, and Listen
- Stop
  - Listening to those negative voices telling you that you CAN’T
  - Starve the Doubts
    - You don’t have to be the expert.
      - You can INTERVIEW the experts.
    - Be the Noticer
      - Notice people that need to be noticed
      - Just give genuine messages of appreciation and thoughts on other peoples’ things.
    - Stop Chasing Influencers
      - Be your authentic self.
      - You actually are enough.
    - Stop what’s NOT working
      - ex.) People That Know Their Shit
    - Stop judging a book by it’s cover
  - Collaborate
    - Holiday Mashup
      - Multiple shows
      - Series in which you rotate formats of each others’ shows.
    - Listen
      - To those closest to you
Tl;dr: If you have an idea, take the initiative to follow it through. Starve the doubts, because you are enough.

Steve Cherubino (The Podfather – Using Equipment effectively)

Equipment
- Samsung Q2U Recording Pack = Starter Kit
- Blue Yeti = Beginner Level
- Shure SM7B80 = Mid Level
- Heil PR40 = Pro Level
Where to get it?
- Guitar Center
- Sam Ash
- Amazon
Audio Interface = Mixer
- Focusrite 2i2
- Presonus Audiobox
- Avid Fast Track Duo
Headphones = You want to hear the best quality so that you can guarantee the best quality
- com
Software
- Audacity = Free Recording Software – Starter kit
- Stagelight – next level, basically Camtasia
- FM = Pro Level Music Studio
Video Podcasting
- Actual Cannon Camera, no shoddy webcam
Tl;dr: podcasting starter kit = Samsung Q2U microphone, Focusrite 2i2 mixer box, any Wall of Fame microphone from www.innerfidelity.com

QUESTION: Where to get music?

Donald Kelly (The Sales Evangelist)

Value
- How are you bringing value?
- Treat others the way that THEY would like to be treated.
Keywords
- Who are your people?
- Why do they want to find my stuff?
- Answer these questions
- Title: Three|Fitting|Keywords
- Description: include big keywords in your description.
- Episode names: make the name a simple keyword (Photography)
- Frequency helps with ranking.
- Get Ratings and Reviews
- Invite people to subscribe
- Get the hell off of iTunes and go meet up with your ideal audience
Tl;dr: “Treat others the way THEY would like to be treated, not just the way you would.”

Reviews: Find a fb group related to you. Have the mod on your show. Have HIM promote your stuff.

Jessica Rhodes (How to Book the Unbookable Guest)

Create a very clear plan ahead of time
- An entire format thought out beforehand.
- Launch date
What makes a great guest?
- What is your podcasting goal?
- What is most valuable to your audience?
- What’s their online presence?
  - Are they producing content for their audience?
  - Are they blogging, podcasting, producing content already for other people?
  - Are they actively engaged in social media?
- Celebs sometimes aren’t the greatest guests
  - Great guests to grow your numbers
    - People don’t want to hear the interviews from the biggest people multiple times in a row.
    - The biggest people don’t want to annoy their followers all of the time with more and more interviews.
  - Great guests aren’t necessarily the biggest name in the industry, but rather are well connected to you, and they know their stuff.
  - If you have 200+ people listening to each podcast, you’re in the top 10% of podcasters.
  - The Greatest guests have a really engaged audience.
  - Success with cold email?
    - Keep your pitched personalized
    - Begin talking about their stuff
    - Let them know why you want them on your show
      - Tell them what about their story is interesting to you.
    - Be Confident and Assertive, and follow up until you get a yes or no.
Tl;dr: Look NOT for the biggest name guest in your industry, but those with the tightest, most engaged audiences.

Clicktotweet.com = tool to send interviewees links to post

John Lee Dumas (Building a Loyal Audience)

How do you build an engaged fanbase?
- Define your avatar = the one perfect listener that you focus your conversations towards.
- Curse of knowledge
  - Never assume your audience knows what you’re talking about. You’re here to teach your audience your stuff.
  - Put yourself in your avatars feet.
- Voice
  - People intuitively understand voice
  - People can hear your passion … or lack thereof in your talks. If you’re interested, you’re interesting….
    - “If you’re bored; you’re boring. If you’re interested, you’re interesting.”
Tl;dr: When you are making your podcast, speak to your avatar; that ONE perfect listener that embodies your clique.

Tom Rossi (Buzzsprout – Podcasting Stats)

Buzzsprout stats
- Playcount – the mother of all statistic data
- Digging too far into the minutia can lead you down rabbit holes and cause you to make decisions based off of statistically irrelevant data.
- There is no use looking at stats until you have defined what success is to you.
- There are only 6 worthwhile q’s stats can answer
  - How many plays do my episohds have?
  - Is this above or below my current average?
    - Ebola dr podcast play number bump
  - How are people listening to your podcast?
  - What device/browser are they listening on?
  - Where are people listening?
  - How many plays can I expect for my next episohd?
Tl;dr: When looking at your stats, define for yourself; “What is MY success?”